If you’re looking to take your Amazon selling game to the next level, you’ll need to make use of the platform’s selling tools. In this article, we’ll run through some of the most important selling tools available on Amazon, and explain how they can help you boost your sales and profits.
- Amazon Seller Central:
The first and most important selling tool available on Amazon is Seller Central. This is where you’ll manage your listings, orders, inventory, shipping, and payments. It’s also where you’ll find Amazon’s guidelines for sellers, which you should familiarize yourself with before listing any products. Seller Central is also where you’ll find the Amazon Seller app. This is a free app that allows you to manage your listings and orders on the go. It’s available for both iOS and Android devices.
- Amazon Product Ads:
Another key selling tool is Amazon Product Ads. This allows you to create ad campaigns to promote your products on Amazon’s website and in search results. When done correctly, product ads can be a great way to drive traffic to your listings and boost sales. Product ads are a way for you to advertise your products to potential customers on other websites. However, if you’re not careful, product ads can also be a great way to lose money.
- Amazon Fulfilment by Amazon (FBA):
If you want to take advantage of Amazon’s Prime shipping benefits, you’ll need to use their Fulfilment by Amazon (FBA) service. This allows you to store your products in amazon selling tools and they’ll handle the shipping and customer service for you. There is a fee for using this service, but it’s often worth it for the convenience and peace of mind it offers.
- Amazon Marketplace Web Service (MWS):
Amazon Marketplace Web Service (MWS) is a set of tools and APIs that allow Amazon sellers to automate their businesses. With MWS, you can manage your listings, orders, and inventory, as well as connect to other Amazon services like FBA and Amazon Product Ads.
- Amazon Brand Registry:
If you sell products under your own brand, you’ll want to sign up for Amazon Brand Registry. This allows you to protect your brand and ensure that your listings are accurate and complete. It also gives you access to additional tools and features, like enhanced brand pages and reporting. The downside is you have to pay for all this. But with prices starting at just $5 a month, it’s not a bad investment.
- Amazon Professional Seller Account:
If you plan on selling a lot of products on Amazon, you’ll need to sign up for a Professional Seller account. This costs $39.99 per month but gives you access to features like bulk listing and pricing tools, as well as access to Amazon’s Sponsored Products program. As you’re going through your house or searching through storage, you’ll need to ask yourself a few questions to decide if the item you’ve found is something you can successfully sell on Amazon.